Kuchen im Glas –
christmas campaign 2015

2015
Art-Direction

Kuchen im Glas Weihnachten

For the launch of Kuchen im Glas’ Christmas cakes we wanted to use the cake´s actual ingredients. All Kuchen im Glas-cakes are made with fresh and natural ingredients and without any preservatives – so why not communicate that fact? 

I ended up throwing around sugar, almonds and chocolate in a photo studio. I decided to create a stage for all ingredients, put them together in a dynamic, choreographic way. The result is this collage series.

Huge thanks to Marc Wiegelmann, who took the amazing photos and let us fool around in his studio!

Kuchen im Glas Weihnachten
Kuchen im Glas Weihnachten